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Happy Mini Game

Mobile Gaming Platform

A mobile gaming platform consisting of fashionable H5 casual mini-games motivates users to play for money through daily tasks and challenges.

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  • Company: Cheetah Mobile Inc., is a Chinese mobile Internet company headquartered in Beijing, having more than 634 million monthly active users in 2017.

  • Genre: Mini Games, Mobile App

  • Language: C++, Java, Python, HTML5, CSS

  • Platform: Android

  • Team Size: 21 (four product designers, three UI designers, nine developers, three testers and two operators)

  • Duration: 5 months

Roles & Responsibilities

Production

  • I managed a team of 21 people to develop a mobile platform from 0 to 1;

  • I prioritized new features and function iterations to achieve version-releasing plans promptly;

  • I followed up on visual/UI design and development processes to meet product design documents.

Product Management

  • I was responsible for mapping out the whole product structure and designing core functionalities, especially main pages from scratch;

  • I drew diagrams and wireframes as initial versions of product design;

  • I polished in-game player experience to enhance activity, retention and monetization strategies.

Data Analysis

  • I embedded tracking events inside the app and made BI spreadsheets/reports based on a visualized HIVE system;

  • I analyzed tracking data and synthesized outcomes of the conversion process to decide iteration plans.

Research

  • I conducted competitive analysis and figured out a particular route/product for our game department to make a profit;

  • I facilitated user investigations and gathered feedback in association with product design strategies.

Tools

Production

Mind Manager, Google Sheets, Microsoft Office, Python, Postman, Charles

Prototype

Axure, Adobe Ai, Sketch, Photoshop

Communication

WeChat, Emails, in-person meetings

STEP 1: Conduct Competitive Research

I completed this research in 7 days, including analyzing the current states, positionings, comparative analysis, and future strategies of an existing product.

Happy Game - Steps-01.png

STEP 2: Launch A New Product

I conceived a brand-new product plan within one week, which included two main sections, industry analysis and product design, particularly competitive research, target users, potentials, strategies, prototypes, user growth and business plans.

Happy Game - Steps-02.png

STEP 3: Prototype Core User Flow

I was in charge of this project at the initial stage, so I decided on the first version of the main interface, followed by UX designing, developing, testing, and releasing with artists and programmers.

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Facts

3 weeks

Implemented a “0 to 1” app

50%

Obtained 1-day retention in a month

1 million

Achieved one million DAU in 2 months

Challenges & Solutions

1. Getting the research and product design done in TWO WEEKS.

  • I used the old app as a reference to analyze its functions and position on the market;

  • I found and used competitor products in particular sections;

  • I combined the industrial trends with specific strategies.

2. Leading a team of four product designers, three UI designers, nine program developers, three testers, and two operators.

  • I put processes in online documents to sync for all;

  • I communicated with every principal administrator to supervise the schedule;

  • I applied my professional skills to improve efficiency.

3. Finding solutions for situations when developments are not meeting deadlines.

  • I analyzed and understood the key reasons for the delay;

  • I requested additional resources from the manager;

  • I cut unnecessary tasks to focus on core loops;

  • I held meetings to inform every member;

  • If I had to put something off, I let the manager know in due time.

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