Senior Product Manager
Jan 2023 - Sep 2024
-
Headed the creation and implementation of product frameworks, as well as game and UX/UI design for gaming and AI products, resulting in a 15% increase in user engagement and positive feedback on gameplay features and live-ops
-
Developed and validated key features, roadmaps, prototypes, mockups, and backlogs for multi-platform products, ensuring alignment with company objectives and user needs, and accelerating product delivery by 3 months
-
Directed cross-functional teams across product, game, art, UX/UI, and development to refine production processes, driving more efficient iterations, and improving overall product quality, UX/UI consistency and team collaboration
-
Managed art, design, and development assets to streamline iteration features, development plans, and marketing campaigns ensuring alignment with product, UX, and UI expectations and improvements
Product Manager |
Game/UX Designer
Sep 2021 - Aug 2022
Roles spanning product/project management, UX/game design and user research on digital projects, partnering with clients including UBC Theatre & Film and East Side Games
Devised and tested action-adventure puzzle-solving and mini-game mechanics, mobile apps, and created related podcasts
Applied digital persuasion frameworks, game design methodologies and agile management to accomplish MVPs
Defined project roadmaps and organized backlogs coupled with research outcomes to make informed decisions
Product Manager
Apr 2019 - Aug 2021
Designed five SaaS systems and integrated 17 modules into 90 scenarios based on data-driven insights/requirements
Accomplished product management and strategic assessments of Site Selection, Central Business Districts Analysis, etc.
Engaged with business clients to conduct needs assessments and provide customized application services/solutions
Defined data models as user behavioural indicators to increase customer business/service value
Product Manager
Nov 2018 - Mar 2019
Led a multi-disciplinary team to conceive, design and implement a“0 to 1” gaming app within a three-week timeframe
Versioned ten releases of the mobile platform, contributing to one-day retention of 50% in a month
Delivered full-stack product management, incl. research, systems design, prototyping, playtesting, data analysis, etc.
Directed cross-functional teams in prioritizing and achieving iteration goals of the platform and mobile games
Product Manager
Dec 2016 - Oct 2018
Combined LIVE streaming and 5 customized/re-designed web games, increasing anchors’ income (↑ 300%) in ten months and customer-converting rates (↑ 100%) in eight months
Managed product roadmaps, operations strategies, UX/systems design, testing, event tracking and data analysis, etc.
Collaborated with the visual/UI design and development teams on the implementation and bug fixing
Initiated joint operations of a mobile gaming platform associated with external 10 + mobile game content providers
Operations Manager
Jun 2012 - Sep 2014
Awarded the 1/200 best employees and the 1/10 excellences in 2014, and the star staff in January & August in 2013
Managed a ten-people team to maintain gaming services and strategize monetization policies for 10+ MMO games
Set KPIs of the department and disseminated operations techniques to help improve employees' skill sets
Optimized gaming operations workflow and launched the first mobile game and gaming platform in the company
Channel Specialist
Sep 2010 - Oct 2011
Covered the market share from 30% to 80% in three months, obtaining an outstanding award in a quarter
Planned online/offline promotions to improve brand/product influence in the market of middle school students
Researched and analyzed competitive social media products/markets to design/iterate promotional materials
Discovered and recruited student celebrities/representatives in middle schools to organize campus activities
Instructional Assistant
July 2022
Selected by a faculty member to deliver a summer game design program for teens with UBC, encouraging students to code/prototype via GameMaker
Instructional Assistant
Sep 2021 - Dec 2021
Iterated weekly course content with a lecturer based on learning outcomes, mentoring students on storytelling, app design, and AR product prototyping strategies
Production Assistant
Mar 2022 - May 2022
Hosted and delivered a podcast in collaboration with a producer and FCAT communicators, exploring inspiring and exciting game design stories/experiences from the Centre for Digital Media alumni, published in July 2022
IRC Assistant
May 2022 - Dec 2022
A part-time librarian checks in/out, catalogues assets, and offers recommendations about alternatives with discretions
Education
Sep 2020 - present, Canada
Centre for Digital Media
Master of Digital Media
Sep 2014 - Jun 2016, Taiwan
National Chiao Tung University
Management of Technology - M.B.A.
Jan 2016 - Mar 2016, Singapore
Nanyang Technological University
Communication & Information - Exchange Student
Sep 2006 - Jun 2010, Mainland China
Hunan University
Information Security - B.E.
Volunteer
Dec 2023 - Present
Vancouver, BC, Canada
The University of British Columbia
Aug 2022
Vancouver, BC, Canada
Siggraph 2022 Student Volunteer
Oct 2021
Vancouver, BC, Canada
V-Unframed Virtual Reality Exhibition
Oct 2022
Vancouver, BC, Canada
VIFF & DigiBC Signals Interactive Exhibition
Nov 2022 - Present
Toronto, ON, Canada