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Who I am

A human being, lifelong gamer, traveler, explorer, and designer

 

I feel like having lived a long life, experienced worlds and occasionally reset my career to discover other aspects of myself.

Senior Product Manager

Jan 2023 - Sep 2024

  • Headed the creation and implementation of product frameworks, as well as game and UX/UI design for gaming and AI products, resulting in a 15% increase in user engagement and positive feedback on gameplay features and live-ops

  • Developed and validated key features, roadmaps, prototypes, mockups, and backlogs for multi-platform products, ensuring alignment with company objectives and user needs, and accelerating product delivery by 3 months

  • Directed cross-functional teams across product, game, art, UX/UI, and development to refine production processes, driving more efficient iterations, and improving overall product quality, UX/UI consistency and team collaboration

  • Managed art, design, and development assets to streamline iteration features, development plans, and marketing campaigns ensuring alignment with product, UX, and UI expectations and improvements

Product Manager |
Game/UX Designer

Sep 2021 - Aug 2022

  • Roles spanning product/project management, UX/game design and user research on digital projects, partnering with clients including UBC Theatre & Film and East Side Games

  • Devised and tested action-adventure puzzle-solving and mini-game mechanics, mobile apps, and created related podcasts

  • Applied digital persuasion frameworks, game design methodologies and agile management to accomplish MVPs

  • Defined project roadmaps and organized backlogs coupled with research outcomes to make informed decisions

Product Manager

Apr 2019 - Aug 2021

  • Designed five SaaS systems and integrated 17 modules into 90 scenarios based on data-driven insights/requirements 

  • Accomplished product management and strategic assessments of Site Selection, Central Business Districts Analysis, etc.

  • Engaged with business clients to conduct needs assessments and provide customized application services/solutions

  • Defined data models as user behavioural indicators to increase customer business/service value

Product Manager

Nov 2018 - Mar 2019

  • Led a multi-disciplinary team to conceive, design and implement a“0 to 1” gaming app within a three-week timeframe

  • Versioned ten releases of the mobile platform, contributing to one-day retention of 50% in a month

  • Delivered full-stack product management, incl. research, systems design, prototyping, playtesting, data analysis, etc.

  • Directed cross-functional teams in prioritizing and achieving iteration goals of the platform and mobile games

Product Manager

Dec 2016 - Oct 2018

  • Combined LIVE streaming and 5 customized/re-designed web games, increasing anchors’ income (↑ 300%) in ten months and customer-converting rates (↑ 100%) in eight months

  • Managed product roadmaps, operations strategies, UX/systems design, testing, event tracking and data analysis, etc.

  • Collaborated with the visual/UI design and development teams on the implementation and bug fixing

  • Initiated joint operations of a mobile gaming platform associated with external 10 + mobile game content providers

Operations Manager

Jun 2012 - Sep 2014

  • Awarded the 1/200 best employees and the 1/10 excellences in 2014, and the star staff in January & August in 2013

  • Managed a ten-people team to maintain gaming services and strategize monetization policies for 10+ MMO games

  • Set KPIs of the department and disseminated operations techniques to help improve employees' skill sets

  • Optimized gaming operations workflow and launched the first mobile game and gaming platform in the company

Channel Specialist

Sep 2010 - Oct 2011

  • Covered the market share from 30% to 80% in three months, obtaining an outstanding award in a quarter

  • Planned online/offline promotions to improve brand/product influence in the market of middle school students

  • Researched and analyzed competitive social media products/markets to design/iterate promotional materials

  • Discovered and recruited student celebrities/representatives in middle schools to organize campus activities

Instructional Assistant

July 2022

  • Selected by a faculty member to deliver a summer game design program for teens with UBC, encouraging students to code/prototype via GameMaker

Instructional Assistant

Sep 2021 - Dec 2021

  • Iterated weekly course content with a lecturer based on learning outcomes, mentoring students on storytelling, app design, and AR product prototyping strategies

Production Assistant

Mar 2022 - May 2022

  • Hosted and delivered a podcast in collaboration with a producer and FCAT communicators, exploring inspiring and exciting game design stories/experiences from the Centre for Digital Media alumni, published in July 2022

IRC Assistant

May 2022 - Dec 2022

  • A part-time librarian checks in/out, catalogues assets, and offers recommendations about alternatives with discretions

Education

Sep 2020 - present, Canada

Centre for Digital Media

Master of Digital Media

Sep 2014 - Jun 2016, Taiwan

National Chiao Tung University

Management of Technology - M.B.A.

Jan 2016 - Mar 2016, Singapore

Nanyang Technological University

Communication & Information - Exchange Student

Sep 2006 - Jun 2010, Mainland China

Hunan University

Information Security - B.E.

Volunteer

Dec 2023 - Present

 Vancouver, BC, Canada

The University of British Columbia

Aug 2022

Vancouver, BC, Canada

Siggraph 2022 Student Volunteer

Oct 2021

 Vancouver, BC, Canada

V-Unframed Virtual Reality Exhibition

Oct 2022

Vancouver, BC, Canada

VIFF & DigiBC Signals Interactive Exhibition

Nov 2022 - Present

Toronto, ON, Canada

QueerTech Qonference

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